The Lexington Herald-Leader is more than a newspaper or a mass media advertising buy. Whether your strategic objectives call for image building, name familiarity or target marketing designed to close sales, we have a publication or service that will help you achieve your goals.
Advertising in the daily or weekend newspaper is the best way to reach a mass audience. The efficiency of newspaper advertising in comparison to the reach and frequency of radio and television is unparalleled. Your traditional newspaper buy becomes even more powerful as a strategy to reach your current and future customers when you place your ad in specific sections that attract readers who match your customer profile.
Supplement your traditional newspaper advertising with one or more of our specialty publications, products or services and you have maximized both the effectiveness and cost efficiency of your advertising buy.
The Lexington Herald-Leader's family of products reaches over 45.7% (NDM) of Central Kentucky adults. No other media even comes close.
- Daily Circulation: 41,913 (AAM Audit 2016)
- Daily Readership: 159,826 (avg. issue reader in DMA)
- Sunday Circulation: 91,528 (AAM Audit 2016)
- Sunday Readership; 190,057 (avg. issue reader in DMA)
- Average Monthly Unique Online Visitors: 1.9 Million
- Digital Publications/Products: Kentucky.com
- Population: 993,020 (Lexington DMA)
- Number of Counties in DMA: 40
- Demographic Information Pertinent to Market: 48.9/51.4 Male Female split, 47.3 median age
- Ethnic Diversity: 91.2% White, 5.7% Black, .7% Asian, 2.4% other
- Key Components in Your Market: Frankfort is the Kentucky state capital. The University of Kentucky is located in the heart of Lexington which is home to the UK Wildcats and the famous Keeneland Race Course.
Source: Scarborough, Lexington, KY 20167 Release 1: AAM Audit 52 wks ended Dec. 31, 2016
At the Lexington Herald-Leader, our clients work with us because our reach is not only the largest of any media company in Central Kentucky, but also because our audience is more qualified than our competitors. Readers of the Lexington Herald-Leader are more educated, have higher incomes and are more likely to own homes than the market average. Plus, with our audience extension solutions, we can reach way beyond our readership. The Lexington Herald-Leader has a solution for every business and every audience. If you have questions or would like to discuss a marketing plan specific to your needs, please call (859) 231-1664 or email email@example.com today!
The Lexington Herald-Leader reaches more Central Kentucky adults than any other media, reaching more than 35.6% (in NDM) of Lexington adults. Every week, more than 348,400 people read the Lexington Herald-Leader. Plus, Herald-Leader readers are more affluent and educated and are more likely to be homeowners than the market average. Click here for more information and rates. [Source: AAM Audit 52 wks ended Dec. 31, 2016] Click here for more information and rates.
Weekender is the premiere dining, arts and entertainment weekly magazine published Fridays in the Lexington Herald-Leader. Weekender readers have average household income of nearly $70,466 with 28.2% having earned a college degree. Weekender is distributed within the Lexington Herald-Leader to nearly 62,478 subscribers. Weekender is printed on high-quality newsprint in an easy-to-read smaller format. Click here for more information and rates. [Source: Lexington, KY Release 1 Total (Mar 2016 – Apr 2017) Daily Newspaper Print Edition – Average Issue Reader: Lexington Herald-Leader.
Homeseller is the guide to Central Kentucky's real estate market and is a weekly magazine published Sundays in the Lexington Herald-Leader. Each Sunday, a stunning Central Kentucky home is showcased through photos and a feature story. Homeseller readers have an average household income of nearly $67,426 with 28.2% having earned a college degree. Homeseller is distributed within the Lexington Herald-Leader to nearly 91,528. Click here for more information and rates.
[Source: Lexington, KY Release 1 Total (Mar 2016 – Apr 2017) Sunday Newspaper Print Edition – Average Issue Reader: Lexington Herald-Leader
The Lexington Herald-Leader has the right solutions to help you build a great team! Our packages will help you spread the word, in print and online, about job openings within your company. Let us help you quickly find the most qualified candidates. If you have questions or would like to discuss a marketing plan specific to your needs, please call (859) 231-3511 or email firstname.lastname@example.org
Inserts allow advertisers to include their fliers or newsletters in the newspaper. It's a great way to get wide distribution at a fraction of the cost of direct mail. Plus, you can zone by zip code so you're only reaching the people you're most interested in reaching. Pricing varies by size of insert, number of inserts and commitment. Don't have anything to insert? Lexington Herald-Leader's Print & Deliver program will help you get your marketing piece printed and then distributed in the newspaper. Click here for more information and rates. Click here for more information and rates.
The Lexington Herald-Leader has several special publications that are inserted each month. These special publications vary in topics from sports to shopping, real estate to medical and much more. Popular publications include Derby preview, Readers' Choice, Bluegrass Boomers, College Basketball Preview and College Guide. Let us customize one for your event or business. Click here for more information and rates.
Extended Reach Advertising
Our extended reach advertising options don't run within our paper. Most are in racks throughout Central Kentucky or delivered to customers that do not subscribe to the newspaper.
yes! Is our shopping publication delivered to over 14,651 subscribers in Fayette, Scott, Jessamine, Woodford and Madison counties. Click here for more information and rates.